I rest my case..
After blogging yesterday about linear TV's limitations:
"Ratings rise as Snow falls"
"The adverse weather conditions had a strong impact on television viewing yesterday as audience levels were up by over a third across the day.
With heavy snow fall across England causing severe disruption to the transport network many people decided to take the day off work – estimated at a fifth of the work force, around 6.5m people - and clearly opted to sit in front of the television.According to figures from media research company Attentional, overall TV viewing across all channels yesterday was up by 36.2% with an average audience of 9.4m across the day. This compares with an audience of 6.9m on a Monday across February last year."
A third more potential people for advertisers then. All missed.
David
posted by David Peto at
15:13
2 Comments:
I thought this summed it up nicely actually: http://www.thedailymash.co.uk/news/society/millions-of-snowbound-workers-about-to-discover-jeremy-kyle-200902021548/
Now I never thought of it that way. You have to take the positive from any situation. Personally I always enjoyed Trisha - but she's being axed.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home